UNICEF USA — Kid Power

Problem: Raise awareness about UNICEF USA’s wearable fitness tracker for kids.   

Strategy: Create digital ads to appear on social, email, and online. 

Execution: Using Photoshop, I mocked up multiple options of the digital ads to run on various platforms. We also were interested in running A/B tests with slight differences in the imagery to see which aspects resonated most deeply with the target audience.