NRDC Action Fund

Problem: The window to act on climate is ever-shrinking. The Trump administration was rolling back major environmental protections harming communities and endangering public health. COVID-19 was raging, making it more difficult to vote. The voter-restriction laws were not helping either.

Strategy: Educate and provide resources to motivate and empower as many people as possible to vote by mail and vote early. It was also critical to illustrate what was at stake during this election.

Execution: Provide critical information in an engaging and easy-to-digest way on platforms like Instagram, Twitter, and Facebook. With live coverage of events like the DNC or presidential debates, we worked to ensure folks had the information they needed to know what’s at stake and get to the polls!