NRDC (Natural Resouces Defense Council)

Problem: Fossil fuel extraction is killing people. The oil and gas industry accelerates global climate change, harms public health, and exacerbates existing inequalities. Furthermore, the industry receives an immense amount of taxpayer dollars in the form of subsidies. 

Strategy: Raise awareness about the harms caused by fossil fuel extraction. Center the voices and stories of those most directly impacted. Reveal the hypocrisy of the oil and gas industry demanding more federal leases on public lands while the vast majority of leases sit unused. Motivate the community to take action.

Execution: Educate NRDC’s audiences on the issue via social media with Instagram carousels, Twitter threads, and informative posts on Facebook. Drum up public support through live coverage of hearings and other big moments. Provide updates on the advocacy with Twitter threads and TikToks.

@nrdc.org

Quite a few times. And you can too. Link in comments. ##ClimateAction ##Climate ##FYP

♬ original sound - asher.e
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