NRDC (Natural Resouces Defense Council)
Problem: Fossil fuel extraction is killing people. The oil and gas industry accelerates global climate change, harms public health, and exacerbates existing inequalities. Furthermore, the industry receives an immense amount of taxpayer dollars in the form of subsidies.
Strategy: Raise awareness about the harms caused by fossil fuel extraction. Center the voices and stories of those most directly impacted. Reveal the hypocrisy of the oil and gas industry demanding more federal leases on public lands while the vast majority of leases sit unused. Motivate the community to take action.
Execution: Educate NRDC’s audiences on the issue via social media with Instagram carousels, Twitter threads, and informative posts on Facebook. Drum up public support through live coverage of hearings and other big moments. Provide updates on the advocacy with Twitter threads and TikToks.
The #FossilFuel industry lied. Since 1978, they *knew* the harm they caused & chose to promote disinformation instead.
— NRDC 🌎🏡 (@NRDC) October 28, 2021
NOW: Watch as fossil fuel execs testify to @OversightDems on how they spent BILLIONS to hide their role in accelerating climate change.https://t.co/G9h2Ko0SWt
Big oil knew they were ruining the planet decades ago, and they doubled down. It's time to hold them accountable for their misinformation campaigns on climate change. Thank you to @NRDC for their partnership in the fight for a greener future. https://t.co/teNgVRRLWD
— Rep. Peter Welch (@PeterWelch) October 28, 2021